Effective marketing, advertising and promotions are very important ingredients to the success of any group, ours is no different. Our difference lies in the fact that we do not simply rely on the support from our shopping centres, we encourage stores to participate in and enhance this support with regular local marketing activities and loyalty programmes.
Marketing and promotional campaigns include but are not exclusive to:
- 6 Home delivered catalogues
- Instore promotions with POS materials (Posters, balloons, lanyards etc)
- Radio and/or TV advertising
- Prizes and giveaways
- Advertising
- Exclusive Supplier promotions
- TLC branded enviro bags and pens for cutsomer giveaways
- TLC branded Trestle trim and bags
As a group we develop marketing campaigns for each of the major seasons and some inbetween including; Mother’s Day, Father’s Day Back to School, Christmas, End of Financial Year Sales, Valentines Day, Easter and more! Our group marketing campaign offers a reason for every season, a product for every person, and sales for every store.
Our franchisees participate in all advertising and marketing programs. This ensures we are holding up the name and value of the group within the market place, as every store looks the same every season.
In addition, all stores undertake a comprehensive local marketing campaign in their areas. We have found this to be a great support for the efforts of both the shopping centre and the group and a fantastic way to develop stronger relationships with the centres we reside in.
