OPPORTUNITIES
The Lucky Charm is looking for retail-minded franchisees with excellent communication skills, a desire to succeed and an aptitude for learning. Retail in particular Newsagencies/Lottery outlets are not for everyone.
You will be required to be a real self-starter, highly motivated, and clear understanding of your customer’s needs.
Being a team player in a franchise system is essential. Having goals and plans will assist you to monitor your business performance on an ongoing basis.
WHY JOIN A FRANCHISE?
There are many reasons to becoming a part of a franchise, below we have outlined some of the advantages;
1. Extensive training from those who have run the business and succeeded.
2. The franchisor can tap into bulk supplier discounts not available to individual stores.
3. The franchisor provides help in locating and securing store locations for the individual franchisee.
4. You have opportunity to discuss any queries with other franchisees, hence solving challenges or issues, something a stand alone store cannot do.
5. You are part of marketing campaigns a stand alone store would unlikely have the resources to be involved in.
6. The franchisee benefits from operating under an established and respected brand name.
WHY THE LUCKY CHARM?
The Lucky Charm is in the business of of service, we service our franchisees so they may offer better service to our customers. We provide our franchisees with the tools and the support system, allowing them to provide sensational service and great products to their customers.
The key to our success and the cornerstone to our business, has been our passion for excellence and it starts with every new franchisee entering the system.
TRAINING
All of our franchisees complete a four week induction training programme professionaly coordinated and conducted by the Lucky Charm team, giving the franchisees access to over 40 years combined retail experience.
The induction programme includes extensive training in:
- Customer Service
- Marketing
- Staff selection and training
- Computer Training
- Store preparation and Fit out
- Business Administration
CONTINUAL SUPPORT
Once in the system it becomes very clear very quickly they are in business for themselves but not by themselves. To ensure our franchisees success, once in the business, the support continues.
- Monthly Meetings with the support team and other franchisees offers updates from around the system.
- All franchisees are supplied with The Lucky Charm Operations and Employee Manuals to assist with the day - to day operation of their business.
- Franchisees receive regular store visits from The Lucky Charm field support team to discuss important issues on how to grow their business.
- Store staff are also invited to regular training workshops to assist in the communication of new products, the use of improved software, and a higher level of sales and service standards.
- In addition suppliers provide The Lucky Charm stores with a very competitive pricing edge on our opposition, and in return we build greater loyalty with our major suppliers.
MARKETING
Effective marketing, advertising and promotions are very important ingredients to the success of any group, ours is no different. Our difference lies in the fact that we do not simply rely on the support from our shopping centres, we encourage stores to participate in and enhance this support with regular local marketing activities and loyalty programmes.
Marketing and promotional campaigns include but are not exclusive to:
- 6 Home delivered catalogues
- Instore promotions with POS materials (Posters, balloons, lanyards etc)
- Radio and/or TV advertising
- Prizes and giveaways
- Advertising
- Exclusive Supplier promotions
- TLC branded enviro bags and pens for cutsomer giveaways
- TLC branded Trestle trim and bags
As a group we develop marketing campaigns for each of the major seasons and some inbetween including; Mother's Day, Father's Day Back to School, Christmas, End of Financial Year Sales, Valentines Day, Easter and more! Our group marketing campaign offers a reason for every season, a product for every person, and sales for every store.
Our franchisees participate in all advertising and marketing programs. This ensures we are holding up the name and value of the group within the market place, as every store looks the same every season.
In addition, all stores undertake a comprehensive local marketing campaign in their areas. We have found this to be a great support for the efforts of both the shopping centre and the group and a fantastic way to develop stronger relationships with the centres we reside in.
TESTIMONIALS
Just a quick thankyou thankyou & more thankyous for all the help you have
given us so far. I know your support will continue but I certainly think
your care & interest so far in our business has certainly surpassed my expectations.
The difference you have made to our magazine display is brilliant, making
the experience for me better than winning Lotto!! Not to mention the huge
positive effect it will have on our bank account! We now have that wonderful
problem of selling out of magazines. Some thing we have not experienced
before.
Its great to be part of TLC (Tender Loving Care!)group. I feel very safe & secure, so can now enjoy the experience of being in the newsagency without
the stresses of having to learn things by my self.
We look forward to a long, happy, successful association with TLC.
Roz
The Lucky Charm Greenwood WA :: [visit store profile]
Franchisees since 2010
"The training and disciplines The Lucky Charm has put into place will no doubt hold us in good stead for the future"
Phil, Cathy & Andi
The Lucky Charm Mirrabooka WA :: [visit store profile]
Franchisees since 2003
"We are in our business but we are not alone in business. We are now part of a great team of people with tremendous prospects for the future."
Jon, Jane & Mervyn Warren
The Lucky Charm Victoria Park WA :: [visit store profile]
Foundation Franchisee Members
"The Lucky Charm Franchise can only be described as a phenomenal success that has taken my store to another level. Joining the Lucky Charm has made the experience of owning a newsagency very positive and rewarding"
George Mamic
The Lucky Charm Springwood QLD :: [visit store profile]
Franchisee since 2005
The Lucky Charm is a proud member of
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