Why The Lucky Charm?

The key to our success and the cornerstone to our business has been our passion for excellence, and it starts with every new franchisee entering the system. 

The Lucky Charm franchise model is based on innovation, and being able to consistently evolve with the changing retail envrionment.

We have a very high compliance standard and this sets a benchmark for all our stores in regards to pricing, suppliers, marketing and promotional activities.

The Lucky Charm is a fast growing franchise group with a committed attitude to directly helping franchisees with setup, ongoing support and lease negotiations. TLC prides itself on providing tools with which its franchisees can gain future growth and drive a strong return on investment.

The Lucky Charm is revolutionising the Australian newsagent industry. We've provided our members with industry firsts, such as; TLC Rewards, TLC Online Store, TLC BTS and many more.

Franchising Business Opportunity
The Lucky Charm Outlet Perth


All our franchisees complete a induction training program professionally coordinated and conducted by The Lucky Charm team.

The induction program includes extensive training in :

  1. Customer service
  2. Marketing
  3. Staff selection and training
  4. Store preparation and fit out
  5. Business administration


  • “The training and disciplines The Lucky Charm has put into place will no doubt hold us in good stead for the future.”

    Phil and Andi
    The Lucky Charm Mirrabooka, WA
    Franchisees since 2003
  • “The main benefit of joining TLC has been the increased level of support and advice to help us grow our business.”

    Greg Baartz
    The Lucky Charm Hervey Bay, QLD
    Franchisees since 2010

Continual Support

As a member of The Lucky Charm, it becomes very clear, very quickly they are in business for themselves and not by themselves.

Regular state based group meetings, exclusive offers, bulk supplier discounts and frequent store visits from The Lucky Charm support team are just some of the ways we support you to grow your business.
Franchise Education and Training
Franchise Support


Effective marketing, advertising and promotions are very important ingredients to the success of any group; The Lucky Charm is no different.

Our franchisees participate in all advertising and marketing campaigns. Marketing and promotional campaigns include but not exclusive to:

  1. Catalogues
  2. Instore promotions with POS materials
  3. Prizes and giveaways
  4. Exclusive supplier promotions
  5. TLC branded stationery – bags, trestle covers etc

We encourage our members to enhance these group activities with regular local and instore marketing campaigns.

Get In Touch

Contact head office : 1300 582 592

Mike Kentros (WA) : 0418 914 034

Jamie Lahrs (East Coast BDM) : 0410 697 034

We have an establish TLC store available in WA (South of the River). If you want to start a new venture in 2017, contact us today!  

Do you have a newsagency already?:

Simply fill in the form below. We'll be in touch!

Do you have a newsagency already?