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Why The Lucky Charm?

The key to our success and the cornerstone to our business has been our passion for excellence, and it starts with every new franchisee entering the system.

The Lucky Charm franchise model is based on innovation, and being able to consistently evolve with the changing retail environment. We have a very high compliance standard and this sets a benchmark for all our stores in regards to pricing, suppliers, marketing and promotional activities.

The Lucky Charm is a fast growing franchise group with a committed attitude to directly helping franchisees with setup, ongoing support and lease negotiations. TLC prides itself on providing tools with which its franchisees can gain future growth and drive a strong return on investment.

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What are The Benefits



Feel like you are a part of the family with help from our National Support Office and Franchisees.
Comprehensive Training

Comprehensive Training

Our team will assist you with comprehensive training prior and post your store opening
Data Analysis

Data Analysis

We provide a customised in depth understanding of your customer profile
Lease Negotiation

Lease Negotiation

Our expertise can help assist you with getting the best deal for your store


Marketing and promotional campaigns include catalogues, in-store promotions, prizes and giveaways and much more!


With over 30 years experience in the industry, you are surrounded by franchisors and franchisees that live and breathe this industry
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TLC Family Values

As a family owned business, The Lucky Charm prides itself on a strong set of family values. We feel that it is important for potential franchisees to consider if there is a synergy between our values and theirs. 

  • We don’t just view The Lucky Charm as a franchise, we’re a family and we look for likeminded individuals that wish to be a part of a franchise with a strong team focus. 
  • We strive to provide a unique experience for every customer in every store and believe that nurturing deep connections with customers forges long lasting relationships. 
  • We look for franchisees who are passionate about customer service, retail and thrive being a part of a team who looks out for each other.

If this sounds like the kind of environment you can see yourself being a part of, register below to start your franchising journey with The Lucky Charm

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Our franchisees participate in all advertising and marketing campaigns. Marketing and promotional campaigns include but not exclusive to:

  • Catalogues 
  • Instore promotions with POS materials
  • Prizes and giveaways
  • Exclusive supplier promotions
  • TLC branded stationery - bags, trestles covers

The Road Ahead

Application Review


Expression of Interest

Meet & Greet


Welcome to TLC!

Our Testimonials

We joined when we were due to start a new shop fit into a much bigger shop inside the shopping centre. TLC helped us with shop fitters, negotiating the lease, dealing with our landlord, merchandising and training. We have been in this Business for 14 years now and the last 2 years since...
The Lucky Charm Mirrabooka, WA Franchisees since 2002
The Lucky Charm is a professionally run, well organised group, with a great marketing plan and business model. Support and advice is only a call away which gives us peace of mind to make decisions to improve our bottom line.
Fairfield & Townsville
Being a member of The Lucky Charm Franchise allows us to offer our Customers regular and unique rewards. The effort that was previously required to create these initiatives was time consuming. The professionalism of the marketing far exceeds my individual capabilities and imagination. The...
The Lucky Charm Airport & Craigieburn. Franchisee since 2013
The main benefit of joining TLC has been the increased level of support and advice to help us grow our business.
The Lucky Charm Hervey Bay, QLD Franchisees since 2010

Join the TLC Family

Where do you want to open
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