Why The Lucky Charm?

The key to our success and the cornerstone to our business has been our passion for excellence, and it starts with every new franchisee entering the system. 

The Lucky Charm franchise model is based on innovation, and being able to consistently evolve with the changing retail environment.

We have a very high compliance standard and this sets a benchmark for all our stores in regards to pricing, suppliers, marketing and promotional activities.

The Lucky Charm is a fast growing franchise group with a committed attitude to directly helping franchisees with setup, ongoing support and lease negotiations. TLC prides itself on providing tools with which its franchisees can gain future growth and drive a strong return on investment.

The Lucky Charm is revolutionising the Australian newsagent industry. We've provided our members with industry firsts, such as; TLC Rewards, TLC Online Store, TLC BTS and many more.

Franchising Business Opportunity
The Lucky Charm Outlet Perth

Current Franchise Opportunities

  1. The Lucky Charm, Southside


  • We joined when we were due to start a new shop fit into a much bigger shop inside the shopping centre.
    TLC helped us with shop fitters, negotiating the lease, dealing with our landlord, merchandising and training.
    We have been in this Business for 14 years now and the last 2 years since joining The Lucky Charm Group has by far been the most helpful and beneficial to us. We have had so much training and support.
    The support you get from TLC is absolutely incredible as we previously had 12 years of floundering on our own with no support from anyone.
    Anne & Mitch Vickers Members since 2015
  • khlb
  • Being a member of The Lucky Charm Franchise allows us to offer our Customers regular and unique rewards.
    The effort that was previously required to create these initiatives was time consuming The professionalism of the marketing far exceeds my individual capabilities and imagination.
    The simplicity of The Lucky Charm Rewards Card means our customers receive a free greeting card when they purchase 8 greeting cards in store. It’s so easy, they don’t even need to carry their rewards cards.
    Nicole & Andrew Knothe
  • “The training and disciplines The Lucky Charm has put into place will no doubt hold us in good stead for the future.”

    Phil and Andi
    The Lucky Charm Mirrabooka, WA
    Franchisees since 2002
  • “The main benefit of joining TLC has been the increased level of support and advice to help us grow our business.”

    Greg Baartz
    The Lucky Charm Hervey Bay, QLD
    Franchisees since 2010

Continual Support

As a member of The Lucky Charm, it becomes very clear, very quickly they are in business for themselves and not by themselves.

Regular state based group meetings, exclusive offers, bulk supplier discounts and frequent store visits from The Lucky Charm support team are just some of the ways we support you to grow your business.
Franchise Education and Training
Franchise Support


Effective marketing, advertising and promotions are very important ingredients to the success of any group; The Lucky Charm is no different.

Our franchisees participate in all advertising and marketing campaigns. Marketing and promotional campaigns include but not exclusive to:

  1. Catalogues
  2. Instore promotions with POS materials
  3. Prizes and giveaways
  4. Exclusive supplier promotions
  5. TLC branded stationery – bags, trestle covers etc

We encourage our members to enhance these group activities with regular local and instore marketing campaigns.

Get In Touch

Contact head office : 1300 582 592

Jamie Lahrs (QLD BDM) : 0410 697 034

We have an established TLC stores available in WA - South of the River and QLD - Rockhampton, Yeppoon & Gympie. If you are ready to start your new venture contact us today!  

Become A Franchisee

Do you have a newsagency already?:
Become A Franchisee

Simply fill in the form below. We'll be in touch!

Do you have a newsagency already?