About

ABOUT US

Who we are

The Lucky Charm (TLC) is a newsagency franchise that specialises in stationery, greeting cards, gifts, magazines and lottery products.

The Lucky Charm has grown from a small one-off family business to a successful franchise with over 50 stores across the nation.

The Lucky Charm is built on delivering high quality, value for money products at the upmost level of service to our customers. In an ever-changing retail environment, we continue to give our customers more reasons to shop with us.

CORE VALUES

We place the customer at the heart of all we do

Integrity in Every Interaction

We act with honesty, transparency, and fairness in everything we do. Trust is the foundation of our relationships with franchisees, customers, partners, and each other.

Partnership with our Franchisees

We treat our franchisees as valued partners. Collaboration, support, and shared success guide how we work together.

START FRANCHISE

Entrepreneurial Spirit

We encourage innovation, initiative, and owner-like thinking. We stay agile and resourceful, just like the family business we began as.

Responsibility & Open, Honest Communication

We take ownership of our actions and outcomes. We speak openly, give constructive feedback, and foster a culture where transparency helps everyone grow and succeed.

KEY MILESTONES

Established in 2001, The Lucky Charm has grown from a small one-off business to a successful franchise.

2001

Mike and Helen opened first TLC Store in Mirrabooka.

2004

First store in QLD established (Victoria Point)

2011

TLC Rewards established.

2012

TLC B2B Website established.

2014

TLC Online launched.

2015

TLC Back to School launched.

2016

TLC Rewards Relaunched.

2017