About

ABOUT US

Who we are

The Lucky Charm (TLC) is a newsagency franchise that specialises in stationery, printer consumables, greeting cards, gifts, magazines and lottery products.

The Lucky Charm has grown from a small one-off family business to a successful franchise with 49 stores across the nation.

The Lucky Charm is built on delivering high quality, value for money products at the upmost level of service to our customers. In an ever-changing retail environment, we continue to give our customers more reasons to shop with us.

CORE VALUES

We place the customer at the heart of all we do

Structure

Our modern, efficient network reflects our commitment to our franchisees. We provide a stable, supportive structure that promotes growth, innovation, and long-term success throughout our franchise network.

Innovation

We strive to continually improve and embrace new ideas that enhance both the customer and franchisee experience. We provide tools such as the loyalty program and online shop to drive engagement and growth, ensuring our network remains competitive, connected, and equipped for long-term success.

Strength

We drive our business profitability. Through smart planning, strategic merchandising, effective marketing, and a focus on sustainable growth, we continue to build a business that stands strong in an ever-changing retail landscape.

Family

We are caring, we respect each other and work together as a team. We treat everyone, including franchisees, team members and customers with kindness and respect. Together, we work as one team, united by shared goals and mutual respect.

Support

We maintain trust and integrity. We are committed to provide consistent support to our franchisees and team members to ensure they have the tools and guidance to succeed. Our support network is built on open communication and mutual respect, fostering long-term partnerships across our community.

Excellence

We strive for quality and reward exceptional performance. From store presentation and customer service to business performance and innovation, we are committed to setting high standards to deliver the best possible experience for our customers and franchise network.

START FRANCHISE

KEY MILESTONES

Established in 2001, The Lucky Charm has grown from a small one-off business to a successful franchise.

2001

Mike and Helen opened first TLC Store in Mirrabooka.

2004

First store in QLD established (Victoria Point)

2011

TLC Rewards established.

2012

TLC B2B Website established.

2014

TLC Online launched.

2015

TLC Back to School launched.

2016

TLC Rewards Relaunched.

2017