About Us

About Us

The Lucky Charm (TLC) is a newsagency franchise that specialises in stationery, printer consumables, greeting cards, gifts, magazines and lottery products.

The Lucky Charm has grown from a small one-off family business to a successful franchise with 45 stores across the nation. 

The Lucky Charm is built on delivering high quality, value for money products at the upmost level of service to our customers. In an ever-changing retail environment, we continue to give our customers more reasons to shop with us.

The Lucky Charm Store

Humble Beginnings

Established in 2001, The Lucky Charm has grown from a small one-off business to a successful franchise.

Founders Mike and Helen Kentros have firsthand experience understanding the pressures and requirements needed to run a successful newsagency.

"We credit our success to hard work, determination and the ability to always think of the customer first." - Helen Kentros

Even after more than 30 years Mike and Helen still love and enjoy the industry, their mission is to continue implementing strategies that increase sales, ROI and profitability of all members.

Core Values

We place the customer at the heart of all we do :

  1. Structure – We have a modern, efficient network and are fully committed to our franchisees.
  2. Innovation - We strive to continually improve. We provide tools such as the loyalty program and online shop.
  3. Strength - We grow our business profitability.
  4. Family – We are caring, we respect each other and work together as a team.
  5. Support – We maintain trust and integrity.
  6. Excellence – We strive for quality and reward exceptional performance.
About Us

Key Milestones

  • 2001 – Mike and Helen opened first TLC Store in Mirrabooka
  • 2004 - First store in QLD established (Victoria Point)
  • 2011 – TLC Rewards established
  • 2012 – TLC B2B Website established
  • 2014 – TLC Online launched
  • 2015 – TLC Back to School launched
  • 2016 - TLC Rewards Relaunched
  • 2017 - Charmies launched

For more information about The Lucky Charm, please Contact Us.

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